Personator 4: Personalize your mail & boost response.

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Personator

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Personator 4: Personalize Your Mail &
Boost Response

Increase response rates with personalized letters
Target markets by gender for greater ROI
Save time parsing name and address fields
Simple to use -- setup in less than a minute

If you're a systems administrator who either maintains personalized mailing lists or who must combine data from different sources, you will benefit greatly from this one-of-a-kind data-management tool. It's fast, accurate, and flexible.

Intelligent Parsing

Merging new data into an existing database doesn't have to be an exercise in frustration. Personator 4 intelligently splits name, address, and city-state-zip compound fields into their components, genderizes database records, and creates salutations for personalize letters.

Personator 4 now includes GenderBase 100, formerly an add-on, as a standard feature! This additional table of 100,000 first names includes a correction file that will fix abbreviations and typos such as "Wm" and "Ahrry," enhancing processing speed and accuracy.

Personator parses compound fields containing either single or double names, plus inverse names and government inverse, into their structural components:

Prefix (Mr., Ms, Dr, etc.)
First name
Middle name (or initial)
Last name
Suffix (M.D., Ph. D.)

Fields containing double names such as "Mr. John Smith and Ms. Mary Jones" can be output to two separate full-name fields (contained in the same record), two sets of split name fields, or even to a newly created record to contain a second name.

Address Parsing

You can also parse as many as three address lines, as well as city-state-zip fields, into their respective components... ideal for direct mail processing.

Genderize and Build Salutations

You specify how conservatively or aggressively to genderize and whether your database has a dominant male or female population. You also specify whether the prefix should be put into its own field or inserted ahead of the first name. Personator can also exploit a suffix field to add a prefix such as "Dr." for "John Smith, MD."

Superior Logic & Speed

Personator creates both formal (Dear Mr. Brown) and informal (Dear Greg) salutations using the prefixes it creates. When it encounters neutral names (Lee, Chris, Dale), you can assign a neutral salutation (Dear First Name, Last Name) or a "slug" (Dear Valued Customer).

Features

Processes approximately 100 million records an hour
Resolves double and mixed format name fields
Splits full names and inverse names
Drag and drop interface for files, databases, setups, and fields
Works directly with: xBASE, FoxPro, ASCII, Access, Excel, SQL Server, Oracle and DB/2 database types.

Requirements

Microsoft Windows 2000, XP or Vista
Intel Pentium III® or better
64 MB of RAM minimum, 128 MB is recommended
10 MB of available hard disk space